In this paper it is presented our contribution for carrying out adaptive and intelligent Web-based Education Systems (WBES) that take into account the individual student learning requirements, by means of a holistic architecture and Framework for developing WBES. In addition, three basic modules of the proposed WBES are outlined: an Authoring tool, a Semantic Web-based Evaluation, and a Cognitive Maps-based Student Model. As well, it is stated a Service Oriented Architecture (SOA) oriented to deploy reusable, accessible, durable and interoperable services. The approach enhances the Learning Technology Standard Architecture, proposed by IEEE-LTSA (Learning Technology System Architecture) [1], and the Sharable Content Object Reusable Model (SCORM), claimed by Advanced Distributed Learning (ADL) [2].