Agents as Mediators in Electronic Commerce

Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. This paper surveys several of these agentmediated electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model. The CBB model we present augments traditional marketing models with concepts from Software Agents research to accommodate electronic markets.

• Type: Journal
• Year: 1998
• Where: ELECTRONICMARKETS
• Authors: Robert H. Guttman, Alexandros Moukas, Pattie Maes
• Keywords: Consumer Buying Behavior, Electronic Commerce Systems, ELECTRONICMARKETS 1998, Software Agents