An Alternative Operationalization of Fuzzy Consideration Set. Application to Tourism

Consideration sets provide a standard tool for the exploration of consumer choice. It is appropriate to analyze it as a fuzzy set because not all the brands of a certain category of products or services that belong to it are considered of the same importance. In this work we propose an alternative operationalization of the aggregate fuzzy consideration set. It is based on a new approach for linguistic framework and linguistic aggregation operators which compute with words directly, defined by Xu. The model of consideration presented assigns to each brand or service the degree of membership to the evoked set through weighed aggregate interest. The aggregate fuzzy consideration set of tourist destinations of a given of individuals segment is obtained as illustrative example of the proposed approach. Keywords-- aggregation operators, computing with words, fuzzy consideration set, linguistic model, tourist destinations.

• Type: Journal
• Year: 2009
• Where: EUSFLAT
• Authors: Luisa Lucila Lazzari, Patricia Inés Mouliá, Mariano Eriz
• Keywords: Aggregate Fuzzy Consideration, Aggregation Operators, EUSFLAT 2009, Fuzzy Consideration, Fuzzy Logic