Analysis of geographic queries in a search engine log

Geography is becoming increasingly important in web search. Search engines can often return better results to users by analyzing features such as user location or geographic terms in web pages and user queries. This is also of great commercial value as it enables location specific advertising and improved search for local businesses. As a result, major search companies have invested significant resources into geographic search technologies, also often called local search. This paper studies geographic search queries, i.e., text queries such as "hotel new york" that employ geographical terms in an attempt to restrict results to a particular region or location. Our main motivation is to identify opportunities for improving geographical search and related technologies, and we perform an analysis of 36 million queries of the recently released AOL query trace. First, we identify typical properties of geographic search (geo) queries based on a manual examination of several thousan...

• Type: Conference
• Year: 2008
• Where: WWW
• Authors: Qingqing Gan, Josh Attenberg, Alexander Markowetz, Torsten Suel
• Keywords: Geographic Search Queries, Geographic Search Technologies, Internet Technology, Studies Geographic Search, WWW 2008