Complications with garment sizing and poor fit inconvenience many consumers who become dissatisfied with such provision on the high street. It is evident that human measurement and classification of the human body based on size and shape are precedent to accurate clothing fit and therefore fundamental to production and consumption. With advancement in technology, automated 3D body scanners designed to capture the shape and size of a human body in seconds and further produce its true-to-scale 3D body model have been developed. The use of data generated is extensive; and include anthropometric dimensions and morphology for the creation of avatars and mannequins. This technology is currently viewed as the frontier in solving fit problems, for instance by generating accurate data for the development of size charts, enabling a pragmatic approach to the offer of mass customisation and also facilitating virtual model fit trials that enhance online clothing shopping experiences. Consumers hav...
Phoebe R. Apeagyei