More and more HCI researchers and practitioners have realized the urgency of addressing culture as being more than just an interface tuning parameter. Recent publications, project initiatives and a growing number of globally dispersed collaborating workgroups explore cultural models for practical solutions. Yet many endeavors focus on singled out aspects thereby missing fundamental factors of cross-cultural design and evaluation such as contextual connotations, dynamics and integration. Thus a common research agenda should therefore be the de-construction of the entire process as a basis for a comprehensive integration of shared experiences, best practices and tested models to enhance cross-cultural design and evaluation.