Assurance Protocols and Small Web Retailers

Many Web areas are in an early technological period of rapid evolution and intense competitive selection. Nowhere is this truer than with electronic commerce. While much is being considered today for business-to-business transactions, the Web also represents a marvelous opportunity for small retail establishments. However, the needs of small establishments differ from those of larger firms. In particular, customer assurance is very important. Several assurance protocols are examined for their utility to small retail sellers on the Web. One new possibility involves using bankcard records to build assurance ratings. Keywords Assurance; customer; e-commerce; implementation; seller; verifier; World Wide Web.

• Type: Conference
• Year: 2000
• Where: SAC
• Authors: G. E. Lyon
• Keywords: Applied Computing, Many Web Areas, SAC 2000, Several Assurance Protocols, Small Retail Establishments