Attitudes toward online shopping and the Internet

Since the explosion of the Web as a business medium, one of its primary uses has been for marketing. Soon, the Web will become a critical distribution channel for the majority of successful enterprises. The mass media, consumer marketers and advertising agencies seem to be in the midst of Internet discovery and exploitation. Before a company can envision what might sell online in the coming years, it must

• Type: Journal
• Year: 2002
• Where: BEHAVIOURIT
• Authors: Thompson S. H. Teo
• Keywords: BEHAVIOURIT 2002, Business Medium, Critical Distribution Channel, Primary Uses