Imagine what kind of applications become possible when our mobile devices not only present data but provide valuable information to other users. Users become able to instantaneously create services and to publish content and knowledge on their own mobile device, which can be discovered and accessed remotely by other mobile users in a simple way. To achieve the vision of customizable and context aware user-generated mobile services, we present a mobile authoring tool for end-users to create, customize and deploy mobile services while on-the-go. This tool is designed to allow users with different levels of technical expertise to create mobile services. The paper also gives insight on the performed usability evaluations, namely user interviews and an online survey.