On the desktop, an application can expect to control its user interface down to the last pixel, but on the World Wide Web, a content provider has no control over how the client will view the page, once delivered to the browser. This creates an opportunity for end-users who want to automate and customize their web experiences, but the growing complexity of web pages and standards prevents most users from realizing this opportunity. We describe Chickenfoot, a programming system embedded in the Firefox web browser, which enables end-users to automate, customize, and integrate web applications without examining their source code. One way Chickenfoot addresses this goal is a novel technique for identifying page components by keyword pattern matching. We motivate this technique by studying how users name web page components, and present a heuristic keyword matching algorithm that identifies the desired component from the user’s name. ACM Classification: H5.2 [Information interfaces and pr...