This paper describes the design of a service that provides nutritional feedback to female college freshmen. A variety of background research methods-food journals, competitive product analyses, and ethnographic interviews--led to the design of a service that integrates into existing university systems with little effort. Keywords Interaction Design, Service Design, Nutrition, College Students, Handheld Device, Mobile Computing, Context-Aware Computing, User Interface Design, Information Architecture, Structured Interviews, Expert Interviews, Contextual Inquiries, Journal Studies ACM Classification Keywords J.3 [Computer Applications]: Life and Medical Sciences -- Health; H.5.2 [Information Interfaces and Presentation]: User Interfaces -- User Centered Design;