The Branding Analysis Pattern

Branding is a concept that spans multiple areas of application. It is used to create identifiable associations between any type of entity and its brands, with the sole purpose of differentiating it from its peers. This paper introduces the Branding analysis pattern. This pattern focuses on providing a conceptual model that represents any type of branding need in any domain. To achieve this, we used Software Stability Models “SSMs” [1, 2, 3, 4] as the main recipe. This paper also provides full pattern documentation. Additionally, in order to demonstrate the application of this pattern, we provide two examples: one related to HCI, and the other one related to Marketing.

• Type: Conference
• Year: 2006
• Where: AICCSA
• Authors: Huáscar A. Sánchez, Mohamed E. Fayad
• Keywords: AICCSA 2006, Branding Analysis Pattern, Identifiable Associations, Multiple Areas