Business Modelling Is Not Process Modelling

Innovative e-business projects start with a design of the e-business model. We often encounter the view, in research as well as industry practice, that an e-business model is similar to a business process model, and so can be specified using UML activity diagrams or Petri nets. In this paper, we explain why this is a misunderstanding. The root cause is that a business model is not about process but about value exchanged between actors. Failure to make this separation of concerns leads to poor business decision-making and inadequate business requirements.

• Type: Conference
• Year: 2000
• Where: ER
• Authors: Jaap Gordijn, Hans Akkermans, Hans van Vliet
• Keywords: Business Process Model, Database, E-business Model, ER 2000, Innovative E-business Projects