A cautious surfer for PageRank

This work proposes a novel cautious surfer to incorporate trust into the process of calculating authority for web pages. We evaluate a total of sixty queries over two large, real-world datasets to demonstrate that incorporating trust can improve PageRank's performance. Categories and Subject Descriptors H.3.3 [Information Storage and Retrieval]: Information Search and Retrieval General Terms Algorithms, Performance Keywords Web search engine, authority, trust, spam, ranking performance

• Type: Conference
• Year: 2007
• Where: WWW
• Authors: Lan Nie, Baoning Wu, Brian D. Davison
• Keywords: Incorporate Trust, Internet Technology, Keywords Web Search, Retrieval General Terms, WWW 2007