Business processes usually span beyond the boundaries of single operations and many a process spans even beyond the boundaries of organizations. Web Service orchestration or choreography languages address the middle layer where atomic services (or operations) are integrated for more complex applications. They endow tech people to compose application logic into the required logic of a business process. The key actors, the experts of these processes, however, are not IT experts, and thus not the main designers. Nevertheless they have to be involved in the design of business processes. This paper presents the WS-Talk Service Designer which enables business process experts to write storybooks in their own language which are transformed automatically into semantics that can be handled by applications. The WS-Talk Service Designer currently supports organizations in managing their own and individual information.