Churn Prediction in MMORPGs: A Social Influence Based Approach

Massively Multiplayer Online Role Playing Games (MMORPGs) are computer based games in which players interact with one another in the virtual world. Worldwide revenues for MMORPGs have seen amazing growth in last few years and it is more than a 2 billion dollars industry as per current estimates. Huge amount of revenue potential has attracted several gaming companies to launch online role playing games. One of the major problems these companies suffer apart from fierce competition is erosion of their customer base. Churn is a big problem for the gaming companies as churners impact negatively in the wordof-mouth reports for potential and existing customers leading to further erosion of user base. We study the problem of player churn in the popular MMORPG EverQuest II. The problem of churn prediction has been studied extensively in the past in various domains and social network analysis has recently been applied to the problem to understand the effects of the strength of social ties and t...

• Type: Conference
• Year: 2009
• Where: CSE
• Authors: Jaya Kawale, Aditya Pal, Jaideep Srivastava
• Keywords: Churn Prediction, Churn Prediction Model, CSE 2009, Social Influence, Theoretical Computer Science