Collaborative Multi-Agent-based e-Commerce Framework

Software agents offer a promise to change electronic commerce trading by helping traders to purchase products based on their interests and preferences. E-commerce systems are increasingly recognizing the importance of giving additional value to customers by providing customized transactional experiences. We believe that increased support for collaboration is a logical next step in the evolution of the e-commerce systems. The main goal here is to create a collaborative multiagent based e-commerce framework that allows autonomy, pro-activity, and personalization including an intelligent mall agent, a seller agent, and a buyer agent with their independent profiles. The basic idea is to get a fully qualified broker that can intelligently identify the buyer’s needs based on standard parameters that are given to help alleviate the problems of finding interest items. The proposed framework aims at giving meaningful responses to meaningful requests and to delivering appropriate items to peo...

• Type: Journal
• Year: 2007
• Where: IJCSS
• Authors: Tarek Helmy
• Keywords: E-commerce Systems, Electronic Commerce, IJCSS 2007, Intelligent Mall Agent