The design and development of complex products invariably involves many actors who have different points of view on the problem they are addressing, the product being developed, and the process by which it is being developed. The actors’ viewpoints approach was designed to provide an organisational framework in which these different perspectives/points of views, and their relationships, could be explicitly gathered and formatted (by actor activity's focus). The approach acknowledges the inevitability of multiple interpretation of product information as different views, promotes gathering of actors’ interests, and encourages retrieved adequate information while providing support for integration through PLM and/or SCM collaboration. In this paper, we present our multiple viewpoints approach, and we illustrate it by an industrial example on cyclone vessel product. Keywords Viewpoints, exchange information, product information, process information, product lifecycle management