ComSoc: adaptive transfer of user behaviors over composite social network

Accurate prediction of user behaviors is important for many social media applications, including social marketing, personalization and recommendation, etc. A major challenge lies in that, the available behavior data or interactions between users and items in a given social network are usually very limited and sparse (e.g., ≥ 99.9% empty). Many previous works model user behavior from only historical user logs. We observe that many people are members of several social networks in the same time, such as Facebook, Twitter and Tencent’s QQ1 . Importantly, their behaviors and interests in different networks influence one another. This gives us an opportunity to leverage the knowledge of user behaviors in different networks, in order to alleviate the data sparsity problem, and enhance the predictive performance of user modeling. Combining different networks“simply and naively” does not work well. Instead, we formulate the problem to model multiple networks as “composite network...

• Type: Journal
• Year: 2012
• Where: KDD
• Authors: ErHeng Zhong, Wei Fan, Junwei Wang, Lei Xiao, Yong Li
• Keywords: Bayesian Model, Data Mining, Hierarchical Bayesian, KDD 2012, Predictive Accuracy