Conceptual Metaphors for Designing Multi-cultural Applications

—This paper proposes a set of conceptual metaphors for the design of multi-cultural systems. The work is part of a long-term study to adapt the International Children's Digital Library for use in a Brazilian context. Results from previous studies along with Semiotic Engineering concepts have led us to propose five multi-cultural design metaphors to guide different communicative strategies that affect both designer-touser communication and user-system communication. Keywords-cultural aspects in HCI; semiotic engineering; multi-cultural HCI design; conceptual metaphors

• Type: Conference
• Year: 2009
• Where: LAWEB
• Authors: Luciana Cardoso de Castro Salgado, Clarisse Sieckenius de Souza, Carla Faria Leitão
• Keywords: Conceptual Metaphors, Human Computer Interaction, Internet Technology, LAWEB 2009, Multi-cultural Design Metaphors, Semiotic Engineering