Creating persuasive technologies: an eight-step design process

This paper outlines eight steps to follow as best practices in the early stages of persuasive technology design. The eight-step process, drawn from demonstrated successes in industry practice, begins with defining the persuasion goal to match a target audience with an appropriate technology channel. Subsequent steps include imitating successful examples of persuasive design, performing rapid trials, measuring behavioral outcomes, and building on small successes. General Terms Design, Measurement, Experimentation, Human Factors. Keywords Persuasion, design, persuasive technology, prototyping, iteration, behavior change, captology, behavior model.

• Type: Conference
• Year: 2009
• Where: PERSUASIVE
• Authors: B. J. Fogg
• Keywords: Emerging Technology, PERSUASIVE 2009, Persuasive Design, Persuasive Technology, Persuasive Technology Design