Creativity techniques such as Brainstorming are successfully used in face-to-face meetings for some time to promote creativity and innovation. In this paper, we present an approach to adopt creativity techniques for Web-based usage. Our solution is not limited to a fixed set of techniques but it is possible to combine individual activities such as Brainwriting or associating ideas with images to customized creativity projects. Our implementation provides several predefined creativity techniques that can be used in innovation projects. We also describe (positive) experiences gained in applying Web-based creativity techniques in entrepreneurship seminars. KEYWORDS Creativity techniques, Brainwriting, Web-based applications, innovation management, E-Learning