The non-English Web is growing at breakneck speed, but available language processing tools are mostly English based. Taxonomies are a case in point: while there are plenty of commercial and non-commercial taxonomies for the English Web, taxonomies for other languages are either not available or of very limited quality. Given that building taxonomies in all non-English languages is prohibitively expensive, it is natural to ask whether existing English taxonomies can be leveraged, possibly via machine translation, to enable information processing tasks in other languages. Preliminary results presented in this paper indicate that the answer is affirmative with respect to query classification, a task which is essential both for understanding the user intent and thus providing better search results, and for better targeting of search-based advertising, the economic underpinning of commercial Web search engines. We propose a robust method for classifying non-English queries against an Engli...
Xuerui Wang, Andrei Z. Broder, Evgeniy Gabrilovich