Sciweavers

KDD
2001
ACM

A Customer Purchase Incidence Model Applied to Recommender Services

14 years 11 months ago
A Customer Purchase Incidence Model Applied to Recommender Services
In this contribution we transfer a customer purchase incidence model for consumer products which is based on Ehrenberg's repeat-buying theory to Web-based information products. Ehrenberg's repeat-buying theory successfully describes regularities on a large number of consumer product markets. We show that these regularities exist in electronic markets for information goods, too, and that purchase incidence models provide a well founded theoretical base for recommender and alert services. The article consists of two parts. In the first part Ehrenberg's repeat-buying theory and its assumptions are reviewed and adapted for web-based information markets. Second, we present the empirical validation of the model based on data collected from the information market of the Virtual University of the Vienna University of
Andreas Geyer-Schulz, Michael Hahsler, Maximillian
Added 30 Nov 2009
Updated 30 Nov 2009
Type Conference
Year 2001
Where KDD
Authors Andreas Geyer-Schulz, Michael Hahsler, Maximillian Jahn
Comments (0)