Cybercultural Models Beyond Internet Banking: An Ethnographic Study in a Finnish Retail Bank

This paper suggests cultural models for virtual banking based on ethnographic research. The spatial and temporal features of cybersp ace change the traditional banking service and customer relationships via information networks. Virtual banking service is represented as a cultural model of personal financial portal, instant and delayed communication and transactions, and ubiquitous banking. Virtual customer relationship is represented as a cultural model of customercontrolled relationship, personal and distant, and mutually beneficial relationship. Further research is suggested for information systems and reconstructed cultural models. KEYWORDS cultural models, cyberculture, ethnographic method, Finland, Internet banking

• Type: Conference
• Year: 2003
• Where: IADIS
• Authors: Johanna Ahola, Helena Ahola
• Keywords: Banking Service, Cultural Models, IADIS 2003, IADIS 2008, Virtual Banking