Demand distribution dynamics in creative industries: The market for books in Italy

We study the distribution dynamics of the demand for books in Italy. We find that for each of three broad sub-markets in which the book publishing industry can be classified - Italian novels, foreign novels and essays - sales over a three-year sample can be adequately fitted by a power law distribution. Our results can be plausibly interpreted in terms of a model of interactions among buyers exchanging information on the books they buy.

• Type: Journal
• Year: 2008
• Where: IEPOL
• Authors: Edoardo Gaffeo, Antonello E. Scorcu, Laura Vici
• Keywords: Book Publishing Industry, Distribution Dynamics, IEPOL 2008, Power Law Distribution