Designing a privacy label: assisting consumer understanding of online privacy practices

This project describes the continuing development of a Privacy Label to present to consumers the ways organizations collect, use, and share personal information. Several studies have indicated the importance of privacy for consumers, yet current mechanisms to present privacy policies of websites have not been successful. This research addresses the present gap in the communication and understanding of privacy policies, by creating an information design that improves the visual presentation and comprehensibility of privacy policies. Drawing from the nutrition, warning, and energy labeling, as well as from the effort towards creating a standardized banking privacy notification, I present the process and ongoing results of the development of a usable information design for privacy policies. Keywords Privacy, Privacy Policies, Labeling, Information Design ACM Classification Keywords K.4.1 Public Policy Issues --- Privacy, D.4.6 Security and protection, H.5.2 User Interfaces

• Type: Conference
• Year: 2009
• Where: CHI
• Authors: Patrick Gage Kelley
• Keywords: CHI 2009, Human Computer Interaction, Keywords Privacy, Privacy Policies, Standardized Banking Privacy