Abstract. Using soft computing methods, the authors collect and process relevant user-generated information from the web. Through the use of self-organizing maps, fuzzy cognitive maps are constructed. The fuzzy cognitive map is a generated representation of the emergent web semantics of the dataset. In the next step, the fuzzy cognitive maps are enriched with related lexical content and stored in a graph database. This makes it possible for a human user to explore the maps in a visual way. Following a design science research approach, a prototype has been implemented as a proof of concept.