On the Economics of Cloud Markets

Cloud computing is a paradigm that has the potential to transform and revolutionalize the next generation IT industry by making software available to end-users as a service. A cloud, also commonly known as a cloud network, typically comprises of hardware (network of servers) and a collection of softwares that is made available to end-users in a pay-asyou-go manner. Multiple public cloud providers (ex., Amazon) co-existing in a cloud computing market provide similar services (software as a service) to its clients, both in terms of the nature of an application, as well as in quality of service (QoS) provision. The decision of whether a cloud hosts (or finds it profitable to host) a service in the long-term would depend jointly on the price it sets, the QoS guarantees it provides to its customers , and the satisfaction of the advertised guarantees. In this paper, we devise and analyze three inter-organizational economic models relevant to cloud networks. We formulate our problems as no...

• Type: Journal
• Year: 2011
• Where: CORR
• Authors: Ranjan Pal, Pan Hui
• Keywords: Cloud, Cloud Market, Cloud Provider, CORR 2011, Education