An empirical study of Web browsing behaviour: Towards an effective Website design

Prior studies have suggested that a good Website design which facilitates a user's Web browsing behaviour would generally lead to better user performance. In this research, we examine user Website behaviour as a way to understand Website design using a ``think aloud'' protocol analysis. Main theoretical contributions of this research are the illustration of the flow of cognitive processes during the Website browsing and the establishment of Website design dimensions

• Type: Journal
• Year: 2006
• Where: ECRA
• Authors: Gek Woo Tan, Kwok Kee Wei
• Keywords: ECRA 2006, Main Theoretical Contributions, User Website Behaviour, Website Design