This paper contributes to the study of self-presentation in online dating systems by performing a factor analysis on the text portions of online profiles. Findings include a similarity in the overall factor structures between male and female profiles, including use of tentative words by men. Contrasts between sexes were also found in a cluster analysis of the profiles using their factor scores. Finally, we also found similarities in frequent words used by the gender groups.
Meenakshi Nagarajan, Marti A. Hearst