Exploring Mobile Service Adoption: Customer Preferences

Mobile technologies are gaining more popularity and diffusing into every aspect of our lives. Value Added Services (VAS) have a huge impact on consumers’ usage patterns. They are considered as a significant differentiator across the operators. This study explored the factors impacting the adoption of mobile services. Through a field study, product preference factors were studied. Service cost and speed were found to be the most critical factors.

• Type: Conference
• Year: 2009
• Where: HICSS
• Authors: Banu Kargin, Nuri Basoglu, Tugrul U. Daim
• Keywords: Biometrics, HICSS 2009, Mobile Technologies, Product Preference Factors, System Sciences, Value Added Services