Eye tracking analysis of preferred reading regions on the screen

We report on an exploratory study analyzing preferred reading regions on a monitor using eye tracking. We show that users have individually preferred reading regions, varying in location on the screen and in size. Furthermore, we explore how scrolling interactions and mouse movements are correlated with position and size of the individually preferred reading regions. Keywords Eye tracking, reading, mouse movements, scrolling ACM Classification Keywords

• Type: Conference
• Year: 2010
• Where: CHI
• Authors: Georg Buscher, Ralf Biedert, Daniel Heinesch, Andreas Dengel
• Keywords: CHI 2010, Eye Tracking, Human Computer Interaction, Mouse Movements, Preferred Reading Regions