Factors Impacting Customers' Initial Trust in E-Businesses: An Empirical Study

Developing customers’ initial trust in e-businesses is critical for many online vendors, especially for startup companies. As an effort to understand initial trust in the business-to-customer e-commerce context, this study uses previous studies and logical reasoning to define initial trust and examines its predictors. Empirical results explaining the factors impacting customers’ initial trust in e-businesses are also presented. The results indicate that website quality, among others, has the most significant impact on customers’ initial trust in e-businesses.

• Type: Conference
• Year: 2005
• Where: HICSS
• Authors: Euijin Kim, Suresh Tadisina
• Keywords: Biometrics, Business-to-customer E-commerce Context, Factors Impacting Customers, HICSS 2005, Initial Trust, System Sciences