It is foreseeable that in the few upcoming years, real time traffic information, including road incidents notifications, will be collected and disseminated by mobile vehicles, thanks to their plethora of embedded sensors. Each vehicle can thus actively participate in sharing the collected information with the other peers forming an infrastructure-less self-organizing network of vehicles. However, the fast development of applications in ITS field may result in an excessive load on such a network; therefore an efficient use of the available bandwidth is highly required. Not only should the size of the data inserted in the network be properly controlled, but also the extent of each message should be accurately defined. In this paper, we propose a distributed dissemination protocol for safety messages in urban areas, dubbed ”Road-Casting Protocol (RCP)”, which is based on a novel cooperative forwarding mechanism. Moreover, an accurate definition of the Region of Interest (RoI) (...