Obfuscation concerns the practice of deliberately degrading the quality of information in some way, so as to protect the privacy of the individual to whom that information refers. In this paper, we argue that obfuscation is an important technique for protecting an individual’s location privacy within a pervasive computing environment. The paper sets out a formal framework within which obfuscated location-based services are defined. This framework provides a computationally efficient mechanism for balancing an individual’s need for high-quality information services against that individual’s need for location privacy. Negotiation is used to ensure that a location-based service provider receives only the information it needs to know in order to provide a service of satisfactory quality. The results of this work have implications for numerous applications of mobile and location-aware systems, as they provide a new theoretical foundation for addressing the privacy concerns that are a...