In this paper we discuss different views of learning and what it means to follow rules. The activities, the language and context of expertise and knowledge have traditionally often been neglected and underestimated as something ancillary to the real knowledge which lies "beyond" such surface manifestations and viewed as at most means to learn the knowledge beyond these aspects. We argue for the primacy of these aspects and believe they should be more emphasized and fully appreciated. We suggest the goal of fostering "superficial" learning, i.e., an emphasis on practical activities, the use of the language of the domain to be learned and getting familiar with the new culture. A case study is presented and discussed in terms of the theoretical viewpoint.