Data mining has been widely recognized as a powerful tool to explore added value from large-scale databases. One of data mining techniques, generalized association rule mining with taxonomy, is potential to discover more useful knowledge than ordinary flat association rule mining by taking application specific information into account. We propose pattern growth mining paradigm based FP-tax algorithm, which employs a tree structure to compress the database. Two methods to traverse the tree structure are examined : Bottom-Up and Top-Down. Experimental results show that both methods significantly outperform classic Cumulate algorithm, in particular Top-Down FP-tax can achieve two order of magnitudes better performance than Cumulate. Keywords data mining, generalized association rule