Service-oriented architectures and Web service infrastructure provide the ideal framework for interconnecting organizations and for defining distributed business applications. The possibility to exploit business process definition and execution languages is particularly relevant for capturing the process-oriented nature of these applications. However, business processes by themselves are not enough to manage the changes and to allow an organization to continuously adapt its business model to the typical needs of distributed applications. To achieve this flexibility, it is of uttermost importance to link the business processes to the organizational strategy and to the business goals that motivate the need of these processes. In this paper we propose a framework for representing strategies and goals of an organization in terms of business requirements. The framework allows to describe how an organizational strategy is operationalized into activities and implemented by business processes...