- The fast development in computing and communication has strongly changed the dynamics of financial markets. More people are trading online through the Web instead of using full-service brokerages. Many online financial services have given investors new opportunities to trade stocks and access real-time market information efficient way. But, very few investors in UAE are familiar and use these services. A survey was conducted in Dubai Financial Market (DFM) to study the need for such service and found a strong demand for it, especially among women investors. A new system architecture is being proposed, called smart trader, to accommodate investors' needs and profiles. Smart trader is a web-based application that provides a real time stock market information and personalized stock recommendation. It is suggested that deploying a smart stock trading applications in DFM would assist investors make an informative investment decision as well as help them streamline their stock trading...