Database technology and the Structured Query Language (SQL) have grown enormously in recent years. Applications from different domains have different requirements for using database technology and SQL. The major problem of current standards of SQL is complexity and unmanageability. In this paper we present an approach based on software product line engineering which can be used to create customizable SQL parsers and consequently different SQL dialects. We give an overview of how SQL can be decomposed in terms of features and how different features can be composed to create tailor-made parsers for SQL. General Terms Design, Languages Keywords Tailor-made Data Management, Embedded Systems, Feature-oriented Programming