The GroceryMate: eliciting community empathy and transforming it into purposeful action

People who are homeless in the United States lack adequate amounts of nutritious food which is detrimental to their health. We are designing a grocery shopping assistance device that strategically requests affordable and nutritious food donations that charitable organizations need to feed the homeless. We target grocery shoppers, since doing so allows us to leverage mass participation, as well as frequent and balanced community participation. This device employs persuasive technology to elicit emotions of empathy and alter the behavior of grocery shoppers to encourage them to donate. The device provides the shopper with an enhanced, personalized shopping experience making it appealing to use. Keywords Persuasive Technology, Homelessness, Hunger, Food Insecurity, Nutrition, Grocery Shopping ACM Classification Keywords H5.m. Information interfaces and presentation (e.g., HCI): Miscellaneous. H.5.2. User Interfaces: Usercentered design

• Type: Conference
• Year: 2008
• Where: CHI
• Authors: Rajasee S. Rege, Jennifer L. Allen, Eric P. Drewski, Robert S. Molnar
• Keywords: CHI 2008, Grocery Shoppers, Grocery Shopping ACM, Grocery Shopping Assistance, Human Computer Interaction