Guanxi in the chinese web - a study of mutual linking

Guanxi is a type of dyadic social interaction based on feelings ("qing") and trust ("xin"). Long studied by scholars of Chinese origin, it has recently drawn the attention of researchers outside of China. We define the concept of guanxi as applied to the interaction between web sites. We explore methods to identify guanxi in the Chinese web, show the unique characteristics of the Chinese web which result from it, and introduce a mechanism for simulating guanxi in a web graph model. Categories and Subject Descriptors: H.4.m [Information Systems]: Information Systems Applications; J.4 [Computer Appllications]: Social and Behavioral Sciences; General Terms: Algorithms, Theory

• Type: Conference
• Year: 2008
• Where: WWW
• Authors: Valerie King, Louis Lei Yu, Yan Zhuang
• Keywords: Chinese Web, Dyadic Social Interaction, Internet Technology, Web Graph Model, WWW 2008