While the demand for Location-based Services (LBS) is strongly increasing, technical laymen are not yet able to build and provide location-aware applications. This paper presents a radical simplification of the lifecycle of LBSs. An authoring toolkit enables non-technicians to easily develop context-aware mobile applications. In addition, an adaptive user interface makes the consumption of LBSs easier. The platform we present, in covering the whole LBS supply chain, is hiding the complexity of providing and consuming LBSs from the end-users. Categories and Subject Descriptors H.3.4 [Systems and Software]: Current awareness systems, User profiles and alert services; H.5.2 [User Interfaces]: User-centered design Keywords location-based services, end-user development, contextaware utilization, widgets