It is widely accepted that higher-order masking is a sound countermeasure to protect implementations of block ciphers against side-channel attacks. The main issue while designing such a countermeasure is to deal with the nonlinear parts of the cipher i.e. the so-called s-boxes. The prevailing approach to tackle this issue consists in applying the Ishai-Sahai-Wagner (ISW) scheme from CRYPTO 2003 to some polynomial representation of the s-box. Several efficient constructions have been proposed that follow this approach, but higher-order masking is still considered as a costly (impractical) countermeasure. In this paper, we investigate efficient higher-order masking techniques by conducting a case study on ARM architectures (the most widespread architecture in embedded systems). We follow a bottom-up approach by first investigating the implementation of the base field multiplication at the assembly level. Then we describe optimized low-level implementations of the ISW scheme and its var...