How to Improve Your Google Ranking: Myths and Reality

Abstract--Search engines have greatly influenced the way people access information on the Internet as such engines provide the preferred entry point to billions of pages on the Web. Therefore, highly ranked web pages generally have higher visibility to people and pushing the ranking higher has become the top priority for webmasters. As a matter of fact, search engine optimization (SEO) has became a sizeable business that attempts to improve their clients' ranking. Still, the natural reluctance of search engine companies to reveal their internal mechanisms and the lack of ways to validate SEO's methods have created numerous myths and fallacies associated with ranking algorithms; Google's in particular. In this paper, we focus on the Google ranking algorithm and design, implement, and evaluate a ranking system to systematically validate assumptions others have made about this popular ranking algorithm. We demonstrate that linear learning models, coupled with a recursive pa...

• Type: Journal
• Year: 2010
• Where: WEBI
• Authors: Ao-Jan Su, Y. Charlie Hu, Aleksandar Kuzmanovic, Cheng-Kok Koh
• Keywords: Internet Technology, Ranking, Ranking Algorithm, Search Engine, WEBI 2010