In this paper, we consider the Grand Challenge under a very specific perspective: the enabling of application experts without programming knowledge to reliably model their business processes/applications in a fashion that allows for a subsequent automatic realization on a given platform. This goal, which aims at simplifying the tasks of the many at the cost of ambitious and laborious tasks for the few, adds a new dimension to the techniques and concepts aimed at by the Grand Challenge: the application-specific design of platforms tailored for the intended goal. We are convinced that the outlined perspective provides a realistic and economically important milestone for the Grand Challenge. 1 Motivation Since the very beginning of computer science, the mismatch between design for machines and design for brains has been a constant pain, and a constant driver for innovation: it was always clear that descriptions that are good for machine processing are inadequate for an intuitive human u...