Icons: pictures or logograms?

The author proposed three studies (i.e. a large-N survey, a behavioral experiment, and a functional magnetic resonance imaging research) to investigate whether people read icons as pictures or logographic words. Categories and Subject Descriptors H.5.2 [Information Interfaces and Presentation]: User Interfaces – Benchmarking, Evaluation/methodology, Graphical user interfaces (GUI). General Terms Experimentation, Human Factors, Languages. Keywords Icon recognition, single word reading, information visualization, human factors, behavioral model, functional magnetic resonance imaging (fMRI).

• Type: Journal
• Year: 2011
• Where: ICONFERENCE
• Authors: Sheng-Cheng Huang
• Keywords: Functional Magnetic Resonance, Functional Magnetic Resonance Imaging, Human Factors, ICONFERENCE 2011, Information Technology