Identifying sets of key players in a social network

A procedure is described for finding sets of key players in a social network. A key assumption is that the optimal selection of key players depends on what they are needed for. Accordingly, two generic goals are articulated, called KPP-POS and KPP-NEG. KPPPOS is defined as the identification of key players for the purpose of optimally diffusing something through the network by using the key players as seeds. KPP-NEG is defined as the identification of key players for the purpose of disrupting or fragmenting the network by removing the key nodes. It is found that off-the-shelf centrality measures are not optimal for solving either generic problem, and therefore new measures are presented. Keywords Social networks

• Type: Journal
• Year: 2006
• Where: CMOT
• Authors: Stephen P. Borgatti
• Keywords: CMOT 2006, Key Assumption, Key Players, Social Networks