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    Implications of personalization offers on demand and supply network design: A case from the golf club industry

    14 years 13 days ago
    Implications of personalization offers on demand and supply network design: A case from the golf club industry
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    Competitive, open and global markets render the consumer more demanding towards manufacturers
    Marc Poulin, Benoît Montreuil, Alain Martel
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    Added 12 Dec 2010
    Updated 12 Dec 2010
    Type Journal
    Year 2006
    Where EOR
    Authors Marc Poulin, Benoît Montreuil, Alain Martel
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